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Hippies, Digital Gods and imaginary futures
Since the Cold War, America has been in an ideological battle to own the future, argues London academic Richard Barbrook. Is this the key to understanding Donald Trump and his tech-bros?
Long Read
| Being Human, Ideas
How did Man beat Horse in 2025?
And why did a thousand runners enjoy slogging for hours through thick, slippery mud and over steep hills? (Hint: It’s our human Superpower!)
June 19, 2025
15 mins
| Being Human
Is this the oldest form of art?
Don't call it 'lazy art': human creativity around 'found' objects goes back thousands of years
February 11, 2025
15 mins
| Being Human, Ideas
Jesus, Churchill, Tesla, Mandela ...
Which historical figures would our social media followers invite to dinner? And what do their choices tell us about the modern world?
May 22, 2025
| Being Human, World
Ice. Heat. Hunger. Coffee?
When and how is physical stress good for our bodies?
May 01, 2025
| Being Human, Ideas
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A drive in the world’s worst car
November 04, 2022
Long Read
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Seven reasons why cats are like REALLY difficult people
December 13, 2021
15 mins
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Why California is an island
September 09, 2021
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Why jogging is bad for you
September 27, 2021Recent
The Long Good Cheeseday
July 23, 2026
| Ideas
37,000 feet of wonder
June 04, 2026
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Sympathetic symmetry
May 21, 2026
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